A unified streaming experience for Asian content — designed for seamless discovery across languages and devices.
Designed the mobile experience for a multi-platform video service focused on Asian TV, films, and short-form content — simplifying navigation and improving content discovery for multilingual users.
Designed a unified information architecture to support both browsing and viewing flows across devices — balancing content discovery, navigation clarity, and playback continuity.
Created a mobile experience that blends navigation with content — using layered UI and full-bleed imagery to keep users immersed while maintaining quick access to key actions.
Improved core user flows through a series of focused design iterations — addressing usability gaps, visual hierarchy, and interaction clarity across key moments of the experience.
Visually heavy layout with unclear input focus and low contrast between elements.
Cleaner structure with improved visual hierarchy, clearer input states, and a more focused primary action.
Limited filtering logic with unclear controls and restricted options.
Introduced multi-dimensional filters (region + timeline), improving discoverability and user control.
Overlay-heavy layout with weak structure and limited readability.
Introduced a structured profile page with clearer sections, improved readability, and better access to key actions.
Basic playback experience with limited interaction and feedback.
Added rating, metadata, and interaction elements to support engagement and content evaluation.
"Balancing cultural content, language accessibility, and usability was central to shaping this experience."