TL;DR

Designed the mobile experience for a multi-platform video service focused on Asian TV, films, and short-form content — simplifying navigation and improving content discovery for multilingual users.

8sian TV Network app overview
Information Architecture

Structuring a cross-platform content ecosystem

Designed a unified information architecture to support both browsing and viewing flows across devices — balancing content discovery, navigation clarity, and playback continuity.

8sian TV App Information Architecture
Mobile Experience

Designed for immersive, content-first browsing

Created a mobile experience that blends navigation with content — using layered UI and full-bleed imagery to keep users immersed while maintaining quick access to key actions.

8sian TV mobile app experience
Interaction Design

Refining key flows through iterative design

Improved core user flows through a series of focused design iterations — addressing usability gaps, visual hierarchy, and interaction clarity across key moments of the experience.

Solution 01
Group 1 — Sign In

Simplifying the sign-in experience

Before

Visually heavy layout with unclear input focus and low contrast between elements.

After

Cleaner structure with improved visual hierarchy, clearer input states, and a more focused primary action.

Group 2 — Filter

Making filtering more intuitive and flexible

Before

Limited filtering logic with unclear controls and restricted options.

After

Introduced multi-dimensional filters (region + timeline), improving discoverability and user control.

Interaction Design Solution 1 — Sign In & Filter
Solution 02
Group 3 — Profile

Improving navigation clarity and personalization

Before

Overlay-heavy layout with weak structure and limited readability.

After

Introduced a structured profile page with clearer sections, improved readability, and better access to key actions.

Group 4 — Video Player

Enhancing content engagement and feedback

Before

Basic playback experience with limited interaction and feedback.

After

Added rating, metadata, and interaction elements to support engagement and content evaluation.

Interaction Design Solution 2 — Profile & Video Player

"Balancing cultural content, language accessibility, and usability was central to shaping this experience."

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